"The last two records were very personal, with a kind of three piece at their heart, the primary colours of rock - bass, guitars and drum. But what we’re about now is of the same order as the transition that took us from The Joshua Tree to Achtung Baby."
- Bono, September 2008
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Pride (In The Name Of Love) came out of a soundcheck in Hawaii, the melody and the chords. Which is also the place where the work on the album (The Unforgettable Fire) started.